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Happiness & Beauty Cosmetics Corporation Canton
Tel:18026292084
History

2000: 1) The predecessor company Meizhi Group, was established in Tianjin.

   2) ZMC brand was created.

2003: ZMC brand was rated as the most popular brand of the top 10 professional beauty salons in China's beauty

           industry. 

2004: 1) STREAM brand was created

   ;2) ZMC proposed a gold single product strategy and quickly seized the market in the fierce competition.

2006: Signed a famous Hong Kong movie star, Miss Yang Gongru as the ambassador of STREAM .

2007: High-priced signing of the popular star Ms. Weng Hong as the spokesperson of Zhimei Village.

2008: STREAM signed the famous movie star Ms. Chen Hong as the image spokesperson.

2009: Got the honorary title of “three-year inspection-free” enterprise.

2010:

         1) ZMC proposed the ultimate large single product strategy 1.0, which opened the age-appropriate skin care era

   ;         with age- old eye cream  and triggered industry imitation.

         2) Large-scale advertisements have been invested in "Zhejiang Satellite TV" and "I am a beautiful woman" to help

       ;      the ZMC brand.

2011:  Subsidiary Guangzhou Tongshengda Cosmetics Co., Ltd was established.

2012: 1) Successfully signed a well-known host, Mr. He Jiong, as the spokesperson for STREAM brand.            

   2) H&B won the title of Guangdong Province High-tech Enterprise.

2013: 1) Officially signed Ms. Huang Shengyi as the spokesperson of ZMC.

   2) Was awarded the title of "China Famous Brand".

2014: 1) H&B was listed on the China New OTC (Over the Counter) Market, stock code: 830929.              

   2) Officially regarded July 17th as Consumer Day.

   3) ZMC proposed the ultimate large single product strategy 2.0, focusing on the category, launching 7 hours

       long lasting BB cream to become the top sales category of TOP 1.

          4) The Zhejiang Satellite TV's VOC diamond-level advertisement was launched and won the “Top Bidder”.

2016:

         1) ZMC signed a national popularity goddess Guan Xiaotong, and the brand opened up a younger strategy.

         2) Invited to the popular star Wang Zulan, attended the new product launch conference of ZMC.

         3) The Seven-track Lazy Face Cream becomes TOP3 in cream category, and the 7-hour long-lasting BB cream

             becomes the TOP2 in base makeup category.

         4) Mineral Gentle Makeup Remover Spray becomes TOP5 for makeup removal category, Say Goodbye to Flawed

            Air Cushion Repair Cream rated TOP3 on the entire network.

         5) Subsidiary Guangzhou Ailuo Cosmetics Co., Ltd was established.

2017 :

         1) Signing Lady Gaga as the spokenperson of STREAM.

         2) Signing Song YanFei as the spokenperson of ZMC.             

         3) The PURFRAIS trademark has been certified by France, and its brand layout has been globalized. Its high-end

             luxury fragrance series, the goddess's scepter, has been listed.

2018:

         1) ZMC ultimate single product strategy 3.0 era is opened, the brand is newly upgraded, through the integration

            of natural plant power + modern technology power”, to provide consumers with the best makeup products

           and natural skin care with scientific research and development. Skin care products.

2019:

         1) The company has proposed three strategies of “branding” “digitalization” and “capitalization’ to fully

           realize the digitization of  user life-cycle management.

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